Marketing


MARKETING

(1 Block, 1 Semester)
Pre-Requisite: Grades 10-12

Students examine activities in marketing and business important for success in marketing employment and postsecondary education. Students will learn how products are developed, branded, and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and the impact of technology on the marketplace. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.

Club Affiliation: DECA - recommended - co-curricular, dues $25.00

The cooperative education method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Students must obtain/work a minimum number of hours in a retail business and record these hours and job tasks in a job journal. Most students are released early from school and transportation to the job-site is the student's responsibility



ADVANCE MARKETING

(1 Block, 1 Semester)
Pre-Requisite: Marketing, Grades 11-12

Students build on knowledge gained in a prior Marketing course. Students participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, and emerging technologies. Students will prepare for advancement in marketing careers and postsecondary education. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.

Club Affiliation: DECA - recommended - co-curricular, dues $25.00

The cooperative education method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Students must obtain/work a minimum number of hours in a retail business and record these hours and job tasks in a job journal. Most students are released early from school and transportation to the job-site is the student's responsibility.



FASHION MARKETING

(1 Block, 1 Semester)
Pre-Requisite: Grades 10-12

In this specialized course, students gain basic knowledge of the apparel and accessories industry and skills necessary for successful employment in apparel businesses. Students develop general marketing skills necessary for successful employment in fashion marketing, general marketing skills applicable to the apparel and accessories industry, and specialized skills unique to fashion marketing. Personal selling, sales promotion, purchasing, physical distribution, market planning, and product/service technology as well as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course. Computer/technology applications supporting this course are studied.

Club Affiliation: DECA - recommended - co-curricular, dues $25.00

The cooperative education method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Students must obtain/work a minimum number of hours in a soft-goods retail business and record these hours and job tasks in a job journal. Most students are released early from school and transportation to the job-site is the student's responsibility.



ADVANCE FASHION MARKETING

(1 Block, 1 Semester)
Pre-Requisite: Fashion Marketing, Grades 11-12

Students with a career interest in apparel and accessories marketing gain in-depth knowledge of the apparel and accessories industry and skills important for employment in apparel businesses. They develop advanced skills unique to fashion marketing and advanced general marketing skills applied to the apparel and accessories industry. Professional selling, sales promotion, buying, merchandising, marketing research, product/service technology, and supervision as well as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course. Computer/technology applications supporting this course are studied.

Club Affiliation: DECA - recommended - co-curricular, dues $25.00

The cooperative education method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year. Students must obtain/work a minimum number of hours in a soft-goods retail business and record these hours and job tasks in a job journal. Most students are released early from school and transportation to the job-site is the student's responsibility.